About 'boost beverage'|...caloric snacks, improving health education, regulating food and beverage advertising, limiting the foods available in public ...
According to a survey commissioned earlier this year by Starbucks, 75 percent of Americans would be willing to make sacrifices, such as getting up 30 minutes early or switching their shower from morning to evening if a healthy breakfast was convenient. As a result, beginning September 3, 2008, Starbucks introduced five new healthier breakfast options to its menu at participating stores across the U.S. and Canada. Starbucks Perfect Oatmeal, Chewy Fruit & Nut Bar, Apple Bran Muffin, Berry Stella and Power Protein Plate were developed to help Starbucks meet its commitment to providing food and beverage selections that support a healthy lifestyle. Each of the five new items are made without artificial colors, flavors, sweeteners or high fructose corn syrup (HFCS). "Many Americans are too busy to make a healthy breakfast at home, but it's the most important meal of the day," said Katie Thomson, registered dietitian and senior nutritionist, Starbucks Coffee Company. "Our customers have told us they want delicious choices that offer real nutrition including whole grains, fruit, and lean protein to help fill them up and give them energy to make it to lunch." In recent months, Starbucks has continued to move towards healthier food and beverage options. In addition to the new lineup of breakfast options, in North America Starbucks has introduced 2% milk as the standard for core beverages and removed artificial trans fat from all products. Globally, they have also reduced overall calories, fat and saturated fat content in core beverages and bakery items. Starbucks, however, is not alone in its desire to boost its bottom line while offering more healthy and nutritious menu options. In July, Canton, Massachusetts-based Dunkin' Donuts unveiled DDSMART™, a menu of "better-for-you" food and beverage options. To be considered as DDSMART and receive the DDSMART logo, both new or existing Dunkin' Donuts food and beverages must meet at least one of a set of criteria which includes 25% fewer calories, 25% less sugar, fat, saturated fat or sodium than comparable items and/or contains ingredients that are nutritionally beneficial. "Understanding what our busy, on-the-go customers want, and constantly innovating to meet those needs is the single biggest reason for our brand's growth and success. Both our customers and franchisees have told us they're looking for a greater breadth of menu choices that include better-for-you options, without compromising quality, taste and value," said Dunkin' Donuts President and Chief Brand Officer Will Kussell upon the introduction of DDSMART. "With DDSMART, we have enhanced our menu to ensure our restaurants offer great-tasting food and beverages that fit any customer's lifestyle." In January 2008, even Krispy Kreme announced that all Krispy Kreme products sold in the United States now have zero grams of trans fat. Sources: Katie Thomson, "Starbucks Further Extends Health & Wellness Offerings with Five New Healthy Breakfast Options." Starbucks Will Kussell, "Dunkin' Donuts Unveils DDSMART™, Company's First Menu of Better-for-You Food and Beverages." Dunkin' Donuts Krispy Kreme, "Krispy Kreme's Entire Menu: Zero Grams Trans Fat." |
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